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An in-depth look at investors' many options in buying, selling, and storing precious metals – including answers to all your questions about Hard Assets Alliance.





The bullion you buy from Hard Assets Alliance is just that: your bullion. A precise amount of physical gold, silver, platinum, or palladium belongs to you and can be shipped anywhere you wish. Gold storage is at your choice of vaults. Silver, platinum, or palladium storage is in New York and Salt Lake City. There's no "pool accounts," no paper proxies, no funny business.
The platform is shared by high-net-worth client advisors, major hedge funds, and large institutional gold buyers. You benefit from the volume-based premiums those clients demand. As a result, the Alliance provides some of the lowest premiums and storage fees available anywhere, without sacrificing service, speed, or security.
The contents of each vault we use are audited every day by the vault owner, and the Hard Assets Alliance reconciles its report with its internal records. Once every quarter, the vault is audited by one of the Big Four international audit firms. At any time, you may access your account on line and view your holdings.
Store your gold with total security in fully audited and insured independent vaults in New York, Salt Lake City, Zurich, London, Singapore, or Melbourne (with silver, platinum, or palladium storage in New York and Salt Lake City) – the same vaults used by central banks and governments throughout the world. More locations coming soon.
Of course, you can also have your bullion delivered anywhere in the world via bonded, insured carrier, for storage however you see fit.
The bullion we handle is exclusively sovereign coins and bars from approved refiners. You can sell or trade your bullion in a matter of seconds, with proceeds credited to your account and available for additional purchases, or transfer to your bank.
The Alliance's completely secure data and completely secure vaults remove the risk inherent in the alternative ways to buy and store precious metals. Hard Assets Alliance is the safest, most convenient way to own
precious metals, bar none.
| Cost | Ease | Risk | |
| Gold ETF | low | easy | mod |
| Coin Dealer |
mod/ high |
Time Consuming |
mod/ high |
| HAA | low | easy | none |
Whether buying or selling, your transaction is immediate. No waiting for payment confirmation. No unexpected price changes. With convenient, 24-hour access and an easy-to-use platform, purchasing precious metals through the Alliance could not be simpler – or faster.
It's your bullion, and your choice.