Get Your Free Investing In Precious Metals 101 EBook

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more.

The Hard Assets Alliance

Buy Gold and Other Precious Metals.
Secure Storage. Direct Delivery. Great Prices.

The Hard Assets Alliance makes buying, storing, and selling precious metal as easy as trading ETFs—but with the guarantee that you can take delivery of your holdings at any time.

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What Makes Us Different

Easy To Use

We’ve eliminated the frustrations commonly experienced when trying to buy and sell precious metals. With a SmartMetals account from the Hard Assets Alliance you can buy, sell, store, or take direct delivery of metal to your home with just a few clicks of your mouse.
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Superior Purchasing Power

Our precious metal trading platform is shared among the world's largest financial institutions. With this level of combined purchasing volume and access to an extensive network of dealers who bid on every order, the Hard Assets Alliance is able to keep prices extremely competitive.
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Secure Storage with Full Allocation

Unlike many metals firms, which actually own the metal you buy and hold it on your behalf, the metal you buy from the Hard Assets Alliance is yours and yours alone. And because we offer storage at six of the world's largest non-bank vaults, you have the added peace of mind that your metal is secure from bank holidays or asset seizure.
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Live Customer Support

The Hard Assets Alliance has a dedicated team of friendly and professional customer support specialists standing by, ready to answer questions and provide assistance with opening and funding accounts, buying and selling metal and general account maintenance.
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Get your free Investing in Precious Metals 101 eBook
Precious Metals 101 Book

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more. Answers to every question you've ever had about precious metals investing -- and it's FREE.


Your email address is safe with us. We will never rent or sell it to anyone. Period. Read our Terms of Use.

Getting Started

Getting started with your own SmartMetals account is as easy as 1-2-3 !

1. Open an Account

Apply for an account in minutes. Start with our secure online application and within 48 hours (usually much sooner) you’ll receive approval via email, along with information for accessing, funding, and using your account.

2. Fund Your Account

Your account must be funded prior to making a purchase to “lock in” the price on bullion. Choose to fund your account in one of three ways:

  • ACH transfer
  • bank wire
  • check

3. Buy Bullion for Storage or Delivery

Our 24-hour buying and selling platform is easy to use and always safe. With the SmartMetals platform, you can trust in the security of your transaction every time.


Featured Products

Credit Cards

Now you can buy gold with your credit card

Now you can buy gold and silver using just your credit card and a few simple clicks! No account set-up necessary. For direct delivery only.

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The Hard Assets Alliance Blog


Warren Buffett Hates Gold… But Here’s Five Reasons You Need To Own It
Warren Buffett Hates Gold… But Here’s Five Reasons You Need To Own It

In a 1998 speech at Harvard, legendary investor Warren Buffett shared his thoughts on gold:

“[Gold] gets dug out of the ground in Africa, or someplace. Then we melt it down, dig another hole, bury it again, and pay people to stand around guarding it. It has no utility.

Buffett is correct—gold doesn’t produce earnings or pay dividends. There are, however, some good reasons gold should be an essential part of every investor’s portfolio.

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How-To Videos

Buying and selling requires nothing more than a few clicks of a mouse. This short video will show you just how easy it is and the options you have each time you make a trade.