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With a SmartMetals account from Hard Assets Alliance, you'll buy or sell fully allocated lots of gold, silver, platinum, or palladium - single coins to multi-ounce bars - instantly, online. No more waiting for your check to arrive at a dealer, only to find out the price has changed, or that your order was only partially filled, or more expensive than you intended. You'll have all of the information you need before you buy or sell.

Better technology
means better prices

Hard Assets Alliance is committed to bringing you the best possible prices, and we use technology to help make that happen. Our software allows multiple approved dealers to compete for your order in real time and selects the best price among them at the time of purchase. You'll always know exactly what you're buying, and at what price. The SmartMetals platform is thoroughly proven and shared with large institutional buyers, hedge funds, and advisors to high-net-worth clients around the world. You benefit from the high-volume discounts that those buyers demand. Costs are low, and performance is superb.


Fast, easy-to-use platform

SmartMetals is simple and intuitive; if you've ordered on Amazon or used an online brokerage for stock trades, you already know how simple and easy it can be to buy and sell using the latest secure online technologies - now you'll use those same advanced technologies for your precious metals transactions. Buying and selling requires nothing more than a few clicks of a mouse. The short video below will show you just how easy it is and the options you have each time you make a trade.

SmartMetals


We respect your intelligence -
and your privacy

You understand the value of precious metals in your portfolio, and you know what you want to buy, and when. We respect that, and we respect your privacy as well. Your name and transactions are absolutely confidential. Our reputation and that of the Hard Asset Alliance members rest on it.

Opening your SmartMetals account is easy

When you open your account online, you'll be asked the type of account to be opened (individual, joint, corporate, partnership, sole proprietorship, LLC, or trust account) and some simple information to establish your identity, as required by US regulations. You do not need to be a US citizen or company to open an account.

After submitting your application electronically, you'll hear back from us when your account is ready to be funded — usually within a day, and often within just a couple of hours. We suggest you fund your account right away, so you can to take advantage of price dips as they occur.

Funding couldn't be easier: send a check or a bank wire, and you're done.

One neat feature you'll find is the Funding Wizard, which will calculate for you the funds you'll need to make a specific purchase at today's prices.

We've designed every aspect of opening and funding your account – not to mention buying and selling, storing and delivering – to be as fast and simple as possible, with the goal of making precious metals ownership as easy and secure as it can possibly be.

We think you'll agree that we've succeeded.