Get Your Free Investing In Precious Metals 101 EBook

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more.

The Hard Assets Alliance

Buy Gold and Other Precious Metals.
Secure Storage. Direct Delivery. Great Prices.

The Hard Assets Alliance makes buying, storing, and selling precious metal as easy as trading ETFs—but with the guarantee that you can take delivery of your holdings at any time.

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What Makes Us Different

Easy To Use

We’ve eliminated the frustrations commonly experienced when trying to buy and sell precious metals. With a SmartMetals account from the Hard Assets Alliance you can buy, sell, store, or take direct delivery of metal to your home with just a few clicks of your mouse.
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Superior Purchasing Power

Our precious metal trading platform is shared among the world's largest financial institutions. With this level of combined purchasing volume and access to an extensive network of dealers who bid on every order, the Hard Assets Alliance is able to keep prices extremely competitive.
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Secure Storage with Full Allocation

Unlike many metals firms, which actually own the metal you buy and hold it on your behalf, the metal you buy from the Hard Assets Alliance is yours and yours alone. And because we offer storage at six of the world's largest non-bank vaults, you have the added peace of mind that your metal is secure from bank holidays or asset seizure.
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Live Customer Support

The Hard Assets Alliance has a dedicated team of friendly and professional customer support specialists standing by, ready to answer questions and provide assistance with opening and funding accounts, buying and selling metal and general account maintenance.
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Now you can buy gold with your credit card
VISA - Master Card

Now you can buy gold and silver using just your credit card and a few simple clicks! No account set-up necessary. For direct delivery only.


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Getting Started

Getting started with your own SmartMetals account is as easy as 1-2-3 !

1. Open an Account

Apply for an account in minutes. Start with our secure online application and within 48 hours (usually much sooner) you’ll receive approval via email, along with information for accessing, funding, and using your account.

2. Fund Your Account

Your account must be funded prior to making a purchase to “lock in” the price on bullion. Choose to fund your account in one of three ways:

  • ACH transfer
  • bank wire
  • check

3. Buy Bullion for Storage or Delivery

Our 24-hour buying and selling platform is easy to use and always safe. With the SmartMetals platform, you can trust in the security of your transaction every time.


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Get Your Free Investing In Precious Metals 101 EBook

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more.

The Hard Assets Alliance Blog


Why MarketWatch’s “Seven Reasons To Sell Gold Now” Aren’t Good Reasons At All
Why MarketWatch’s “Seven Reasons To Sell Gold Now” Aren’t Good Reasons At All

Last week, MarketWatch ran an article written by InvestorPlace editor Jeff Reeves and titled, “Seven Reasons to Sell Gold Now.”

It offered the usual cookie-cutter reasons that gold supposedly is not a good investment right now: lack of inflation, tighter monetary policy in the US, and a “risk-on” market environment, just to mention a few.

All in all, I think the article missed the mark, so here’s a rebuttal for each argument.

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How-To Videos

Buying and selling requires nothing more than a few clicks of a mouse. This short video will show you just how easy it is and the options you have each time you make a trade.