Buy, Store, Sell Precious Metals as Easy as Trading ETFs - Hard Assets Alliance
The Hard Assets Alliance has revolutionized the way investors buy, sell and store precious metals.


The Hard Assets Alliance was created in 2012 by a group of trusted independent financial researchers—some of whom you undoubtedly already know well—who believe that every investor should hold physical precious metals for both capital preservation and capital gains.

With more than 35 years in the investment world, the Alliance founders are uniquely positioned to facilitate the needs of the average investor.

Meet the Alliance Members


The Hard Assets Alliance makes buying, storing, and selling precious metal as easy as trading ETFs—but with the guarantee that you can take delivery of your holdings at any time.

Our SmartMetals® platform allows you to tap both our wholesale dealer network and our institutional vault facilities for your purchasing and storage needs. Because the platform is also used by major financial institutions—including Bank of America Merrill Lynch—the combined purchasing volume means we’re able to offer some of the most competitive prices anywhere in the world.

Learn About Our SmartMetals Account

The Hard Assets Alliance Difference:

  • Ease of buying and selling at the click of a button
  • Metals are fully allocated - you retain the title of your assets
  • Extremely competitive prices - each time you buy, no fewer than four dealers will bid on fulfilling your order
  • Choose secure storage for your metal at any of our 6 non-bank vaults around the globe, or
  • Buy metal for direct delivery to your home
  • Stored metal is fully insured and audited by Inspectorate, a Bureau Veritas company
  • First-class customer service support


Mauldin Economics
Jim Rickards Strategic Intelegence
The Street
Peak Prosperity
Agora Financial
Daily Reckoning
Investing Daily
Rich Dad
Cambridge House
TF Metals Report
Silver Gold Market News
The Korelin Economics Report
The Oxford Club
Bad Media Group
Weoss Research
The Sovereign Society
Street Authority
Eagle Financial Publications
Streetwise Reports
Investor Protectors