The Alliance was founded with one overarching goal: To provide our members’ clients with a better way to buy, sell and own gold, silver and other precious metals. Transactions can be made online 24/7 from anywhere in the world and include as a standard option the storage of purchased metals in New York, Salt Lake City, Australia, London or Zurich.
Among the features:
Easy to Buy and Sell
With our state-of-the-art platform, customers can buy precious metals for storage or delivery, or sell their stored holdings, entirely online.
With a pre-funded account, there is no more waiting days or weeks for dealers to fulfi ll orders. No more shopping around for the best offers.
Our software seamlessly collects prices from multiple approved dealers in each location and selects the best possible price amongst them at the time of purchase. Your customers always know exactly what they’re buying and at what price.
Convenient Deposits and Withdrawals
Accounts can be funded online via ACH, or via check or wire transfer. Once an account is funded, customers can trade in or out of positions in gold, silver, platinum and palladium, around the clock. Cash balances can be withdrawn at any time via electronic transfer or check, or clients can take prompt delivery of their holdings without selling.
Holdings: All of our metals storage locations are administered by the world’s foremost LBMA approved vault service providers – the very same facilities used by sovereigns, insurance companies, large commercial banks and wealthy private clients.
Because the Hard Assets Alliance platform is also used by major financial institutions, including Bank of America Merrill Lynch, the combined scale together with our own customers’ purchasing volume means we are able to offer some of the most competitive rates for both purchasing and storing precious metals anywhere in the world.
All with World-Class Support
We offer full email, telephone and live chat support services to help customers open, fund and
manage their accounts, 12 hours per day, 5 days per week. We have extensive self service help
documentation on our website as well, and customers can open or fund an account, buy, sell and
request delivery 24/7 with our easy-to-use online tools.