How We Are Different

The Alliance was founded with one overarching goal: To provide our members’ clients with a better way to buy, sell and own gold, silver and other precious metals. Transactions can be made online 24/7 from anywhere in the world and include as a standard option the storage of purchased metals in New York, Salt Lake City, Australia, London or Zurich.

Among the features:

Better Tools

Easy to Buy and Sell

With our state-of-the-art platform, customers can buy precious metals for storage or delivery, or sell their stored holdings, entirely online.

With a pre-funded account, there is no more waiting days or weeks for dealers to fulfi ll orders. No more shopping around for the best offers.

Great Prices

Our software seamlessly collects prices from multiple approved dealers in each location and selects the best possible price amongst them at the time of purchase. Your customers always know exactly what they’re buying and at what price.

Convenient Deposits and Withdrawals

Accounts can be funded online via ACH, or via check or wire transfer. Once an account is funded, customers can trade in or out of positions in gold, silver, platinum and palladium, around the clock. Cash balances can be withdrawn at any time via electronic transfer or check, or clients can take prompt delivery of their holdings without selling.

Best-In-Class Security, Online and Off

Holdings: All of our metals storage locations are administered by the world’s foremost LBMA approved vault service providers – the very same facilities used by sovereigns, insurance companies, large commercial banks and wealthy private clients.

  • All of the Alliances’ accounts are audited regularly by Inspectorate, a Bureau Veritas company, and the vaults inspected by independent auditors. All deposits are fully insured against loss while stored in our vaults and during shipping to you.
  • Data: The Alliance’s software platform is built using industry best-practice standards for security, including the highest levels of encryption available for online transactions.
  • Our tools are regularly audited by independent security firms to avoid unauthorized access.
  • Our data centers have state-of-the-art protection systems, with 24x7 onsite staff and biometric access control.
  • And our infrastructure is managed with ISO17799–based procedures, regularly reviewed in SAS70 Type II audits.

Leveraging Economies of Scale

Because the Hard Assets Alliance platform is also used by major financial institutions, including Bank of America Merrill Lynch, the combined scale together with our own customers’ purchasing volume means we are able to offer some of the most competitive rates for both purchasing and storing precious metals anywhere in the world.

  • Single-ounce gold bullion bars start at 3% markup over spot, with further discounts for larger orders, making the Hard Assets Alliance prices competitive with the world’s largest gold dealers right from the start.
  • Plus, storage in any of our locations around the world costs just 0.7% AUM value per year, with discounts available to customers beginning at $100,000 of assets in storage.

All with World-Class Support

We offer full email, telephone and live chat support services to help customers open, fund and manage their accounts. We have extensive self service help documentation on our website as well, and customers can open or fund an account, buy, sell and request delivery 24/7 with our easy-to-use online tools.