The reason the Hard Assets Alliance offers an online buy-and-store bullion service is that it’s the safest and easiest way to own precious metals.
If you buy precious metals with us and store them in one of our LBMA-approved vaults, buying and selling bullion is as easy as trading stocks.
When you’re ready to sell, the bullion does not need to be inspected or assayed to ensure that it’s genuine and undamaged.
Our extensive network of dealers can bid on your bullion right away because the metal has never left the chain of custody—and competition ensures you get the best price on the market for your bullion.
But once the coins or bars leave the vault, that’s a different story.
Any potential buyer will have to visually inspect the bullion. In case of larger bars, they’ll likely even assay them before they make an offer.
The problem is that if you aren’t happy with their offer, you have to go to another dealer and repeat the process. In the meantime, the spot price of your gold or silver will change and you won’t be able to compare pricing. I won’t even mention the hassle and time this process will take.
Unless you’re selling a large quantity of precious metals (more than $50,000), the Hard Assets Alliance can’t bring your bullion back into the chain of custody. The time and cost involved in inspecting the product are too high.
However, if you have over $50,000 worth of bullion that you want to sell, contact us. We will inspect and bring it back into your account where you can sell the metal to our network of bullion dealers.
With smaller amounts, you’ll have to resort to local dealers. My suggestion is to do some due diligence before you approach any dealer, and make sure they don’t have any complaints filed against them at the Better Business Bureau. Ideally, you’d ask someone you trust to recommend a reputable dealer.
Alternatively, contact us and we will direct you to a number of larger and reputable companies that you could sell to.
If you aren’t sure whether to take delivery or store bullion with us, think about it: the Hard Assets Alliance is a market-maker. We don’t buy gold jewelry and coins from our customers like a pawnshop or coin dealer. So we have no incentive to lowball you and buy back your bullion at bargain prices.
This is why we recommend that our customers keep most of their precious metals in our custody, unless they have some serious reasons to take physical possession (like concerns about war or confiscation).
With your precious metals in our fully insured LBMA vaults, you avoid the risk of theft, you maximize the resell value of your investment, and you retain maximum flexibility.
Should you want to sell or take delivery, all it takes is to go online or give us a call. Et voilà (pardon my French!)—within a couple of days your precious metals are in your possession.
Olivier Garret, CEO
Hard Assets Alliance
The free ebook, Investing in Precious Metals 101, tells you everything you need to know: which type of gold to buy and which to stay away from… how to avoid common mistakes… the best storage options… why you should insist on allocated gold accounts… and more.
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