Precious Metals Breakthrough Takes Down GLD!

The next revolution in buying, selling, and holding precious metals is here.

This is such a big step forward that the world’s leading investment research firms formed an alliance to bring it to the world.

In a moment, you’ll understand why

Dear Reader,

No one in the world would deny that the SPDR Gold Shares ETF was the last true breakthrough in precious metals.

You probably know it by its more widely used symbol, GLD.

The first ETF allowing investors to “buy gold with a click,” GLD has done the equivalent of a moon shot.

In fact, since its introduction in November of 2004, the growth of GLD has exploded from $0 to over $32,850,000,000 in assets, making it the eighth-largest exchange-traded fund in the world.

But there are serious concerns about the risks in GLD that, for too long, have gone unaddressed.

Which brings me to what has become the next true breakthrough in buying, selling, and holding precious metals. If you’re interested in owning precious metals as a hedge against wildly out-of-control government spending, debt, and money printing, and ultra-low interest rates you’re going to love it.

As you’ll see in just a moment, the word “breakthrough” is not used casually or for dramatic effect. If anything, it’s an understatement.

In fact, this giant step forward for precious metals investors is so significant that the world’s most respected financial-research organizations have formed the Hard Assets Alliance with the sole purpose of bringing this breakthrough to the immediate attention of their clients looking for the convenience of GLD without the structural risks.

  • Specifically, the Hard Assets Alliance was designed from the ground up to answer all of the concerns and controversy surrounding GLD as well as eliminate all of the hassle, risk, and uncertainty of buying or selling metals through most precious metals dealers.

Big claims, I know, but that’s what a breakthrough looks like.

In just a moment, I’ll answer ALL of your questions about how the Hard Assets Alliance leapfrogs GLD and all other ways of diversifying into precious metals.

But first, a bit more on the Hard Assets Alliance.


Hard Assets Alliance

Alliance Members
  • GGC Publishing
  • Mauldin Economics
  • Weiss
  • Agora Financial
  • Peak Prosperity
  • Street Authority
  • Streetwise Reports
  • Cambridge House
  • Casey Research
  • The Sovereign Society
  • International Man
  • Kung Fu Finance
  • The Dollar Vigilante
  • Eagle Financial Publications
  • The Oxford Club
  • Sovereign
  • Casson

...with over 60 members, and many more to come.

My name is Olivier Garret. You may know me as a partner in Mauldin Economics, a leading financial publishing company.

I’m writing you today, however, in my role as CEO of the Hard Assets Alliance, a unique new association of many of the world’s most respected independent financial and investment research firms.

Helping clients navigate the challenging global economy while uncovering the best ways to invest to protect and build wealth is a core role played by each of these organizations. In that sense, each of the members of the Hard Assets Alliance might be viewed as friendly competitors.

It’s noteworthy, therefore, that these firms have come together under a single umbrella organization with the express purpose of letting their clients know about this low-cost and highly efficient breakthrough in buying, selling, and storing precious metals that, until recently, has only been available to institutional investors, hedge funds, pension funds, and high-net-worth brokerage clients.

And that brings me to the reason the Hard Assets Alliance exists.

When It's Time for Precious Metals...
It's Time for the Hard Assets Alliance

Later on in this letter, you’ll find a comprehensive list of questions and answers about the Hard Assets Alliance.

Quickly, though, here’s the big picture on this breakthrough way to buy, sell, and hold precious metals—including gold, silver, platinum, and palladium.

  • Physical metals, not paper. Unlike the “paper gold” (actually electronic) holdings offered by GLD, with the Hard Assets Alliance you’re buying physical bullion bars and coins.
  • Online-easy. Just like GLD, once your Hard Assets Alliance account is opened, you can securely buy or sell your metals with a click in the proverbial blink of an eye, from the convenience of your personal computer or even smartphone.
  • Dealer network ensures best prices. Thanks to truly breakthrough technology, each order you place—whether to buy or sell—is instantly bid on by a network of 15 approved dealers, ensuring you always benefit from the lowest possible prices.
  • International storage is a snap. You’ll love this one. During the seamless and speedy ordering process, you’ll be presented with the option of having your metals inexpensively stored in New York, Salt Lake City, Zurich, London, Sydney, or Singapore.
  • Prompt access to your metals. If you prefer to have your metals shipped directly to you—at the time of purchase or from the storage vault you choose, at any time in the future—they are guaranteed to be on their way within two business days, fully insured of course. Try that with GLD!
  • Zero risk. Earlier on, I mentioned that the Hard Assets Alliance was designed to answer the concerns that many investors have about GLD. Those concerns, and the Hard Assets Alliance responses, follow:
    • GLD offers unallocated gold holdings. With the Hard Assets Alliance, you own the physical metals held in an allocated account in fully insured vaults operated by the world’s most trusted vaulting firms and audited regularly by Inspectorate.
    • Unlike GLD, with the Hard Assets Alliance, you have zero counterparty risk.
      The operating agreement with GLD actually grants the fund the right to lend your gold holdings—that can never happen with the Hard Assets Alliance. Why? Because it has no claim to your metals. Since no bank is involved, no one can lend against your holdings. Again, they’re your metals, held in a fully allocated account with 100% insurance and semi-annual, independent audits. Metal held in storage can be sold 24 hours per day, or requested for delivery at anytime.
    • GLD does not buy or sell physical metals—it creates and redeems paper shares in the company. With the Hard Assets Alliance, you're buying specific coins and bars for your account only. In order to keep things simple and to allow for low costs and easy pricing, the Hard Assets Alliance sells only coins issued by major governments (e.g., US Gold and Silver Eagles) and bars from refiners who produce LBMA Good Delivery Bars—the most liquid bars that exist being recognized and accepted worldwide.

      (As for GLD, the process they use is opaque, but ultimately their shares pass through a group of market makers who trade them on the NYSE, with corresponding amounts of gold in the form of 400-ounce bars then deposited or withdrawn from the HSBC vault in London.)
    • GLD makes it nearly impossible to redeem your shares for precious metals. With the Hard Assets Alliance, it’s as easy as logging in to your account and having your precious metals sent directly to you at your address of record anywhere in the world. Of course, if you prefer, you can always instantly sell your metals with a click and have the resulting funds deposited into your account.

To be fair, GLD offers a very easy way to add exposure to gold prices to an investment portfolio, under normal circumstances. But don’t make the mistake of confusing the GLD ETF with physical holdings—it’s not.

By contrast, the Hard Assets Alliance offers you the same online convenience but only deals in physical metals that are always under your direct control, whether you opt for immediate delivery or decide to take advantage of one or more of the fully insured vaults available in New York, Salt Lake City, Zurich, London, Sydney, and Singapore.

Simply put, the Hard Assets Alliance offers a far better solution for investors looking to avoid counterparty risk by directly owning the physical metals.

  • And don’t forget the advantages over holding precious metals at home or a local bank. While many people like to keep their precious metals close at hand—and this makes sense in moderate amounts—doing so gives rise to distinct risks. The obvious ones are theft and fire (yes, precious metals melt).

    The less obvious ones include the hassle and inconvenience of finding a trustworthy dealer to buy and sell your metals. Thanks to our network of approved wholesale dealers (who bid against each other for your business), you never have to wonder if you are getting the best price or execution.

    And if you choose the inexpensive vault storage option, when the time comes to sell, you won’t have to lose time or go through the hassle of transporting your metals to a dealer with the Hard Assets Alliance, it’s online quick and easy.

    In addition, if you choose the option to store your metals in one or more of our overseas non-bank vaults, you also enjoy the added security of internationally diversifying your holdings.

As you’ll read in the Frequently Asked Questions section below, with the Hard Assets Alliance, thanks to a state-of-the-art platform, the costs associated with buying, selling, and storing your precious metals internationally or domestically are inexpensive and very competitive with the alternatives.

Getting Started Is Easy!

Getting started with your account from the Hard Assets Alliance is straightforward and simple.

  1. Read through the Frequently Asked Questions below. While they should answer all of your questions about this innovative service, if we’ve missed anything, don’t hesitate to call 1-877-727-7387 (international: 602-626-3022) between 7 a.m. and 4 p.m. Arizona Time, and we’ll be happy to answer any and all of your questions. You can also find full details on the Hard Assets Alliance advantage on our website here.
  2. If you are ready to get started, click the button just below to set up your account using our ultra-secure online application.
    The process should take no more than 10 minutes, after which the information will be reviewed and you’ll be notified that your account is opened. (In rare cases, approval can take up to two business days, but it is usually much, much quicker than that even just minutes). Regulations require that we ask you mildly annoying questions to establish you are who you say you are, and you may be asked for additional documentation, depending on the type of account you’re opening. Click here to
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  3. Fund your account. Along with the notice that your Hard Assets Alliance account is open, you will receive instructions on the ways you can fund your account, either by bank wire, check, or ACH. There are no minimum purchase requirements, so whether you are planning on taking delivery or storing your metals in any of our six ultra-secure non bank vaults, you’re free to purchase the amount and types of metals that best suit your individual needs.
  4. You’re good to go! Buy or sell at your convenience. When you are ready to make a purchase, it’s as easy as logging on and selecting your desired precious metals (gold, silver, platinum, and/or palladium) and the approximate dollar amount you want to spend; whether you want to buy coins or bars or some of both; and whether you want direct delivery or to store your purchase in one or more of our US or international vaults. The entire process, including the bidding by the approved wholesale broker network, should take only a couple of minutes.

    Once your account is opened, we’ll stay in touch with you via articles and interviews with industry experts all filled with important information on global precious metals trends and analysis, and other useful features related to your account.

You probably have additional questions about this precious metals breakthrough, which is why we’ve included a comprehensive list of questions and answers just below.

Even so, if at any time you have additional questions, don’t hesitate to call us at 1-877-727-7387 (international, 602-626-3022) between 7a.m. and 4 p.m. Arizona Time. While the online-easy nature of a Hard Assets Alliance account is definitely a plus, we’re always happy to take your call and walk you through any questions you may have.

A Closing Word

Cost Ease Risk
Gold ETF low easy mod
HAA low easy none

Breakthroughs such as the Hard Assets Alliance don’t just happen—solving the challenges of providing a super-efficient, super-secure alternative to the “paper gold” offered by GLD and to the uncertainties inherent in buying and selling through most dealers required a tremendous amount of time, money, and concentrated effort by a very experienced team. You’ll find more on the team behind the Hard Assets Alliance in the Q&A below.

Speaking on behalf of all the economic and investment research organizations that make up the Hard Assets Alliance, we are very pleased to be a part of this giant step forward for precious metals buyers, and to be able to make this breakthrough way to buy, sell and hold physical precious metals available to you.

Feel free to let your friends and associates know about the Hard Assets Alliance; they’ll be glad you did.


Olivier Garret
Olivier Garret
Hard Assets Alliance

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Your Questions Answered

What is the Hard Assets Alliance?
The Hard Assets Alliance is an industry association of well-known and trusted economic and investment research firms and news providers that have as a core mandate to help clients and readers better understand prevailing economic trends and how to invest. After doing their own due diligence on the Hard Assets Alliance and concluding that it truly is a breakthrough in how investors should buy, sell, and store precious metals, they agreed to participate in an alliance that has been formed for the specific purpose of spreading the word about this innovation.

There are more than 60 members in the Alliance, including GGC Publishing, Mauldin Economics, Sovereign Society, Peak Prosperity, Agora Financial, Eagle Publishing, Oxford Club, Casey Research, StreetWise Reports, Sovereign Man, Cambridge House, and Street Authority—and the list is growing every day.

In exchange for specific services rendered as members of the Alliance, these firms receive variable compensation from the Hard Assets Alliance, LLC, the company that owns the trading platform, but because its low-cost structure is a major feature of the program, such commissions are very modest and do not affect the prices paid by clients.

Okay, let’s talk price. How is the pricing of my purchases or sales established?
When you create a new order, we communicate electronically with our supplier network to get real-time pricing for the metal, quantity, and selection you've chosen. We have no fewer than four suppliers in each region in which we offer storage/sales, and their offers are compared against each other to provide you with the best price available in that region. Your actual buy price is determined upon execution of your order, which typically happens shortly after you place your trade.

How competitive are the prices available through the Hard Assets Alliance account?
Extremely. When you take into account the flexibility, the international storage and delivery options, that your account is allocated and not a pool or “paper gold,” the convenience, independent audits, and competitive bidding on your metals orders (both on the buy and sell side), the value can’t be beat.

Of course, you may see a bullion coin offering advertised by others that is even less expensive—but these are invariably “loss leaders” offered by high-pressure, high-priced coin dealers who will subsequently inundate you with offers for “semi-numismatic” coins or other “modern rarities,” a misnomer if there ever was one.

With a Hard Assets Alliance account, you can count on consistently getting the best possible execution and very competitive pricing for your purchases, sales, and storage.

How often do you update your pricing?
All prices are updated continuously in real time during market hours, 24 hours per day Sunday evening – Friday evening for most products. Orders placed outside market hours are automatically converted to an “under” order. This ensures your order will not be executed for a dollar amount greater than you intended, in the event market prices move during off hours.

What is the cost of storage?
Storage rates depend on the quantity of metals you wish to store—the larger the amount of metals, the lower the fees. Regardless, above the minimum threshold they are very competitive, ranging from 0.5% to 0.7% per year for gold, and 0.6% to 0.8% for silver. Storage costs are the same in all of our vaults. The minimum quarterly storage fee is $15. However, if you enroll in our monthly purchase program, MetalStream, the minimum will be waived.

How does the storage fee work?
Annual fees are billed quarterly and automatically withdrawn from your cash account. If no cash is present, you will be notified. If you subsequently fail to respond to requests to pay your storage fees in a timely matter (and don’t worry, there’s a 30-day grace period), then, as you would expect, the Hard Assets Alliance retains the right to redeem the amount of your holdings required to pay for storage.

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What metals do you offer?
With your Hard Assets Alliance account, you can buy gold in all of our markets; silver in the US, Singapore, Australia, and Zurich; platinum in the US, Singapore, and Zurich; and palladium in the US only. We offer a variety of weights, either in the form of bars or sovereign coins.

Please note, however, that due to local market considerations, certain purchase/storage locations may not offer coins. In the streamlined ordering process, you will be shown which metals and purchase options are available to you in each of our international locations.

Currently coins are available in New York, Salt Lake City, Sydney, Zurich, and Singapore.

Are all metals available at all locations?
Gold, silver, platinum, and palladium are available in New York and Salt Lake City. Currently, gold and silver are carried in Singapore, Sydney, Zurich. In London, only gold is available at this point. The primary reason for this is due to demand. We are working on increasing availability to all locations and are evaluating demonstrated demand for our dealer networks.

How do I open a precious metals IRA?
By completing an account application and selecting “IRA,” you will be simultaneously establishing an account with the trust company and a Hard Assets Alliance purchasing and storage account.

Millennium Trust Company, a well-known IRA administrator, will provide the required administration and hold your funds in trust for you. Metals will be stored at approved Hard Assets Alliance vaults in New York City, Salt Lake City, or Zurich.

We offer Traditional, Roth, SEP, and SIMPLE IRAs for your convenience.

Can I move funds from an existing IRA into my new Hard Assets Alliance IRA?
Yes! Millennium Trust Company will assist you with this process. Both a transfer and a rollover typically take one to two weeks to complete, as funds need to be transferred from your existing IRA trust company to Millennium Trust.

How do I create an UTMA account?
UTMA(Uniform Transfers to Minors Act), available in 48 US states*, is a provision whereby an adult can transfer wealth to minors.

In most states, the minor doesn’t come into possession of the assets until the age of 21. In some states, the minor must take possession of the assets at age 18. Check with your tax advisor to learn the UTMA regulations in your state of residence.

With the Hard Assets Alliance, UTMA accounts are free and easy to set up. Applying for an account takes approximately 10 minutes. After providing basic account information, you can be ready to buy precious metals in about two business days.

If you already have an account with the Hard Assets Alliance, you may use your existing username and password to set up the UTMA account. As a custodian of that account in the minor’s name, you may buy on the person’s behalf, but you cannot take possession of the metals. The metals are, after all, being bought for someone other than you.

The minimum storage fee does not apply to UTMA accounts.
*UTMA regulations have not been adopted by Vermont and South Carolina.

What are the UTMA pre-purchase minimums?
You can open an UTMA account for free and fund it when you choose with whatever amount you like.

Our full range of products and storage locations is available for UTMA accounts, and our no-minimum purchase policy applies. Or, you may apply MetalStream® to your UTMA account and contribute as little as $100 each month (see our MetalStream question below for additional information).

What types of accounts does the Hard Assets Alliance offer?
We offer individual, joint, corporate, partnership, sole proprietorship, LLC, trust, IRA, and UTMA accounts.

Do I need an account to purchase metals through the Hard Assets Alliance?
No, up to $10,000 of metal can be purchased by credit card for delivery within the United States. However, if you want to purchase metal for storage and have the ability to sell it through our dealer network you need to sign up for and fund an account. Similar to an online brokerage account, your available cash balance, which you can add to or withdraw from at any time, allows you to placed orders online 24 hours a day in multiple markets around the world.

Once you open your account and it’s funded, there’s no rush to buy metals. You can leave the funds in your account as long as you wish, for example, until the opportunity knocks with the next pullback in metals prices, then execute your order immediately at that time.

Is there an initial fee of any kind?
No; a Hard Assets Alliance account is completely free to open.

How quickly can I begin trading with the Hard Assets Alliance?
Opening an account is fast and convenient through the Hard Assets Alliance’s secure online system. Once your application is approved—usually within 48 hours, and typically much less—you can remit funds and begin trading.

What forms of payment do you accept to fund my account?
You can fund your account by check, bank wire, or convenient ACH transfer. Funding information will be sent to you with the email notifying you that your account is open, or you may access it at, our official website. If you fund your account with a check, please be sure to write your Hard Assets Alliance account number on the check.

Hard Assets Alliance IRAs can be funded by check or bank wire, rollover from a 401(k), 403(b), TSP (thrift savings plan), or other similar retirement account, or as a transfer from another IRA account. PLEASE NOTE: IRA contributions must be sent to the Millennium Trust Company, which will post the funds to your HAA IRA within two business days. You’ll receive IRA funding instructions upon approval of your IRA account.

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Is there a minimum investment?
No, there is no minimum order to purchase metals in your Hard Assets Alliance account. Our no-minimum purchase policy applies to all account types—individual, joint, corporate, partnership, sole proprietorship, LLC, trust account, IRA, and UTMA—and is available on every order, whether it’s for delivery or for storage at any of our six US and international vaulting locations.

No minimum order means you’re not restricted. Buy any of our precious metals products, in any quantity, as available at any of our six storage locations, at any time. The choice is yours.

Storage for IRAs is available in New York, Salt Lake City, and Zurich.

What if I want to invest but don’t have enough money to buy an ounce of gold right now?
There is no minimum deposit required to establish your account with the Hard Assets Alliance, nor is there a minimum order applied to your purchase. Therefore, you can open your account and fund it over time if you’d like, such as with a monthly direct deposit from another account. You are also able to purchase any offered precious metal product in any quantity at any time.

If you would like to make regular monthly contributions to your account, you can also choose to use the MetalStream service with your account. MetalStream allows you to designate a specific purchase of gold or silver each month. MetalStream is 100% free to set up.

The low monthly minimum contribution is $200 ($100 for UTMA accounts). If you choose to designate more each month, you can do so, and you may turn the feature on and off at will.

What is MetalStream, and how does it work?
MetalStream is a Hard Assets Alliance service that allows you to designate a specific purchase of gold or silver each month. MetalStream is 100% free to set up.

The low monthly minimum contribution is $200 ($100 for UTMA accounts). If you choose to designate more each month, you can do so, and you may turn the feature on and off at will.

When you open an account with the Hard Assets Alliance, you can choose to apply the MetalStream service to your account and quickly and easily fund your account via the same ACH (automated clearinghouse) that’s used for millions of bill-paying functions on the Internet each month.

On the 16th of each month, the amount you designate for your Hard Assets Alliance account will automatically be withdrawn from your chosen bank or brokerage account (the same as auto-bill paying for your phone or cable bill, for example).

Trade execution date is five business days following the 16th of the month, or in the event the 16th is not a valid business day, five business days following the next valid business day after the 16th. You can log in to your account at any time and watch your gold and silver build up.

MetalStream-purchased gold and silver is stored in either Salt Lake City or Singapore, the two most popular Hard Assets Alliance storage locations.

Your monthly purchases build toward either 1-oz. gold bars or 100-oz silver bars, or a combination of both. The exact allocation to gold and silver in your account is completely up to you.

Once you reach the point where you’ve bought an equivalent amount of metal, you may convert your position to a fully allocated bar in your account. From there, you may leave the bar in storage or take delivery at any time.

Whenever you buy or sell precious metals using MetalStream, also know you’re leveraging the full power of the entire Hard Assets Alliance network.

Over 60 financial-research and publishing companies and thousands of account holders like you working together means you get the excellent buy and sell prices from a global network of dealers and refiners, and the low-cost non-bank storage costs.

Do you charge sales tax?
We do not charge sales tax. However, if you are a United States citizen, it is your obligation to report purchases and pay sales tax in at least 21 states—but only if you take delivery. You may also be responsible for taxes on any realized gains made in your positions, depending on the type of account you’ve chosen. You should consult your tax professional to understand your specific tax situation.

Do you charge VAT?
No. VAT is not applicable for metal going into storage or delivered to a US address. However, if you have your metals delivered to an overseas address, VAT may apply, depending on local laws and the storage location your order was sent from. Be sure to consult local tax laws before taking delivery.

What is the settlement process for a trade?
Your transactions will be posted to your account immediately upon placing an order. In most cases, orders are settled within two business days.

What if I buy today and the price goes up or down before my metal is shipped?
Once your trade has been accepted and executed by one of our suppliers, your price has been locked in, regardless of price movement between trade execution and subsequent delivery of your order.

What if I place an order after hours?
If you place your order outside normal trading hours, 24 hours per day Sunday evening at 6 PM EST – Friday at 5 PM EST, your order will be entered as a “dollar value” order (as opposed to quantity) and will be filled as soon as possible upon opening of the market. For example, if at 10 p.m. on Saturday you place an order for one-ounce bars worth $50,000, the order will be filled when the market reopens Sunday evening, with the maximum numbers of bars possible, not to exceed $50,000.

How long from the time I buy until the bar is stored in the vault of my choice?
Typically, it’s in the vault one business day after your trade is settled.

Where does the Hard Assets Alliance purchase its precious metals?
The Hard Assets Alliance does not purchase metals, nor do you buy metals directly from us when making a purchase—meaning that your holdings are not exposed to credit or counterparty risk, since there is none. All orders are filled through large wholesale dealers or, in the case of bars, directly with refiners. Metals ordered for delivery are purchased in New York, which typically has the lowest prices. Orders for storage are purchased in their respective markets (an order for metal to be stored in Singapore will be purchased in Singapore).

When you buy metals for delivery or storage, you’ll be asked to choose a region in which to purchase them. Before you choose a region for a purchase, you can review current indicative prices for all regions side by side, to help ensure you’re making the most informed decision. These prices are sourced from at least four wholesale dealers and refiners in that local region, and the price shown is the average of current prices.

Can I buy metals in one region and ship them to another?
Metals purchased in one region can only be stored in that region; however, you can take delivery from any region with minimal restrictions. For example, if you buy bars for storage in Zurich, you must store them in Zurich. Then you can have them shipped to your address of record, or you can pick them up in Zurich. You cannot buy bars in Zurich and have them shipped to London for storage.

How long will an inactive account stay open?
Funded accounts with the Hard Assets Alliance do not expire. So long as the account is in good standing, with a cash balance or metals in storage, your account remains open and ready for your immediate use, whether it’s been two weeks, two months, or two years since your last trade.

Can I fund my account by sending in metals I already own?
Generally no, however we may be able to handle this type of request on an individual basis, depending on your location and the amount of metals to be stored and were the metal is currently stored. Give us a call and we’ll be happy to discuss it with you.

What makes the Hard Assets Alliance different from other precious metals venues?
There are several ways the Hard Assets Alliance is different (and better) than other precious metals buying, storing, and selling venues. To start, the Hard Assets Alliance’s online user interface is intuitive, easy to use, and extremely reliable. And it’s backed by a trained team of support staff (not sales people) available by phone at 877-727-7387.

There is no minimum order to purchase metals in your Hard Assets Alliance account. Our no-minimum purchase policy applies to all account types—individual, joint, corporate, partnership, sole proprietorship, LLC, trust account, IRA, and UTMA—and is available on every order, whether it’s for delivery or for storage at any of our six US and international vaulting locations.

The Hard Assets Alliance offers a broad range of storage options for your precious metals through our relationships with large, non-bank vaults throughout the world. We store on your behalf in the capacity of a steward, nothing more. Your metal is your metal. It is yours and yours alone.

Lastly, we offer a fully integrated IRA with storage options in New York, Salt Lake, or Zurich. Up until now an investor wanting to hold physical, precious metal in a retirement account had to set up a self-directed IRA, a storage account with an approved facility, and establish a relationship with a bullion dealer who’s knowledgeable about approved IRA products. HAA gives investors the ability to manage a precious metal retirement account completely online, through ONE account.

Selling your metal is just as easy as buying it. Our system gives you “one stop” power to buy, store, sell, and take delivery of precious metals quickly and efficiently. Current metal prices are available on our website at all times before you buy, with discounts for volume. When you sell your metals, your cash is deposited directly into your Hard Assets Alliance account, fully available for withdrawal or a new purchase.

I am interested in internationalizing my precious metals assets, but I see that my Hard Assets Alliance account is technically based in the US. Should that concern me?
The seamless, highly secure platform used by the Hard Assets Alliance currently requires that accounts be technically domiciled in the United States, though your precious metals can be stored in insured vaults outside of the US. Vault locations include New York, Salt Lake City, Zurich, London, Sydney, and Singapore.

The current US account requirement should be of little or no concern to anyone.

If you are a US citizen or resident, the fact that it is a US account will save you a huge amount of time and hassle complying with the latest US government regulations that require detailed reporting on foreign-held assets.

However, if you ever become at all concerned about your US account registration—for example, in the unlikely event that the US government began signaling it might again want to nationalize gold holdings—a quick call or a couple of clicks from you will set in motion the delivery of your metals, or the proceeds from the sale of your metals, to the address of record on your account. If you wish to do a one-time delivery to an alternate address or change your address of record permanently to one inside or outside of the US, please call our customer service team for details. All transfers, either in physical metals or the proceeds from a sale of those metals, will take up to two full business days to settle.

If you were really concerned that gold was going to be targeted, you could also log on to sell your gold holdings and replace them with another metal (platinum, silver, and/or palladium).

Realistically, if you’re worried that transferring your funds or metals would ever have to take place more urgently than two business days, then the Hard Assets Alliance is probably not right for you. But for most people, two business days should be more than sufficient for any conceivable scenario.

Do I have to be a US citizen to open a Hard Assets Alliance account?
If you aren’t a citizen or resident of the United States, no problem. US regulations require that we establish the identity of all account holders, whether or not they are US citizens.

How easy is it to use the online trading platform?
It’s simple and intuitive. If you can trade using an online broker or place an order on Amazon, you’ll have absolutely no problem buying and selling metals with the Hard Assets Alliance.

I’d rather place my orders by telephone. Is that possible?
Yes. Our customer support staff is available by telephone from 7:00 a.m. to 4:00 p.m. Arizona Time weekdays, excluding market holidays. If you’d like to make a trade by phone, they will connect you with our trading desk. Call toll free at (877) 727-7387 (international calls: 1-602-626-3022). There is no fee for this service.

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FAQs on Selling

When I sell, how is my money delivered? Check or direct deposit?
By default, the proceeds of any sale are deposited in your core account. From there, you may use the funds to purchase other assets or have them sent to you via check or wire.

How long does it take to get my money when I sell?
Trades can take up to two full business days to settle. Once your trade has settled, you can then wire money out of your account or request a check be sent to an account at a different institution.

If I’m selling, when is my price locked in?
Your final price is determined upon execution by our dealer network.

If I store outside the US and I sell, what currency will I be paid in?
All trades are settled in US dollars, regardless of the region your gold is stored in. If you prefer to settle in a different currency, you have the option to take delivery of your gold and sell it to a local dealer who can provide that service.

I am a US citizen. If I make a purchase and store it outside the US, when I sell, can I have the proceeds deposited into an offshore bank—and in the currency of my choice?
Payments are made to customers in US dollars. If you have an existing foreign bank account, we can wire the funds to that bank. That account should be set up in advance in the standing wire instructions for your account.

Is the bullion I buy really mine?
When you buy from the Hard Assets Alliance, whether it’s coins or bars, gold, silver, platinum, or palladium, the exact amount you ordered is bought on your behalf, attributed to your account, and placed in the vault at the location you chose when you ordered. If you bought serial-numbered bars, you’ll be given the serial numbers of those bars. The metals you buy and store with us are no less yours than if we had shipped them to you.

Does HAA offer pool accounts?
No. All of your assets are fully accounted for in the vaults, and the Hard Assets Alliance and its partners do not use pooling, margin, or any other method to leverage the value of your holdings.

Do you sell mint-condition or proof coins, or limited editions?
No. We only provide bars from refineries that produce LBMA Good Delivery Bars and widely recognized sovereign bullion. Currently, coins are available in the US, Australia, Singapore, and Switzerland.

How can I be sure of the purity of the products I purchase?
We only purchase bars from the industry’s top wholesalers and dealers. Our widely recognized sovereign coins are sourced from the world’s largest bullion dealers.

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Can I store my products now and get delivery later?
Yes. You can request that any or all of your stored holdings be shipped to you at any time.

How much does shipping to my address cost?
Shipping costs vary depending on the value and weight of the requested delivery, along with its origin region and destination. Quotes for shipping are provided prior to confirming, and estimates are provided when ordering.

Can you ship to my P.O. box?
No. For your protection, delivery requires a signature.

What happens if the gold or silver being shipped to me is lost, stolen, or otherwise compromised during shipment? Does shipping cost include insurance?
All shipments are insured for their full transactional value (shipping and insurance is included in the price if you selected delivery at the time of purchase). If your shipment is damaged in any way or does not arrive, contact customer service immediately, and a replacement shipment will be arranged as soon as possible.

How are large orders shipped?
Special arrangements may be made for armored delivery for large or high-value shipments. Please contact customer service to inquire about custom delivery options.

Can I take delivery at an address other than my address of record?
We deliver only to the address of record on your account. Because of the value of the products we deliver, the address of record is thoroughly verified and cross referenced at the time your account is approved. The security of your holdings is something we take very seriously, so when delivery to an alternate address or permanent address change is requested, additional security measures need to be taken.

To do a one-time delivery to an alternate address, we ask that your delivery request be in the form of a written, notarized letter. For a permanent address change, we also require a copy of your driver’s license and a utility bill, both reflecting your new address.

Storage Facilities

Where are your facilities located?
Currently, we offer storage facilities owned and operated by the world’s largest and most respected vaulting organizations in two locations in the US (New York City and Salt Lake City regions) as well as in the UK, Switzerland, Australia, and Singapore.

Can I store metals held in my Hard Assets Alliance IRA outside of the US?
We offer storage in Zurich for American Gold Eagles held in an IRA. Because American Gold Eagles are legal tender, they can be held offshore in an IRA through the Hard Assets Alliance.

How do I know my bullion is really in the vault?
Our internal records are reconciled with the vaults on a daily basis. Once every six months, the contents belonging to HAA customers at each vault are verified by Inspectorate America Corporation, a Bureau Veritas company..

Who is Inspectorate America Corporation, a Bureau Veritas company?
Created in 1828, Bureau Veritas is a global leader in Testing, Inspection and Certification (TIC), delivering high quality services to help clients meet the growing challenges of quality, safety, environmental protection and social responsibility. Inspectorate is a core part of Bureau Veritas’ Commodities Division and provides leading inspection & testing services to the metals industry through its global network of state-of-the-art laboratories and dedicated professionals.

Are the contents of the vaults secure—and insured?
The vaults we use are run by some of the world’s most highly respected security professionals. These vaults house gold for international banks, governments, and others who require absolute security and complete auditability, as we do. All have around-the-clock armed physical security and state-of-the-art electronic protection.

In addition, all vaults are insured for the full value of their contents stored on your behalf. You can sleep well knowing your wealth is absolutely safe, insured and, if you choose, outside the United States.

Can I store my existing coins and bullion with HAA?
Unfortunately, we cannot yet accept storage of outside metals at this time. We’re working with one of our current vaulting partners to offer this service in the near future.

Can I transfer my holdings from one location to another?
Not at this time. Instead, you would simply sell in one location and buy in another.

If I buy coins and bars, how will you know which ones are mine?
If you purchase bars that have serial numbers, you will be provided with the serial numbers of those in your account. Bullion is managed in shared storage and not tracked by individual coins. However, the full balance of all accounts is kept in the vault at all times. Your full holdings are completely accounted for at all times.

Can I have bullion at multiple facilities?
Yes, you can have metals stored in any of the vault locations we provide. You will have a choice each time you make a purchase.

Can I stop by and see my metal holdings?
For security reasons, no one except authorized representatives who have been thoroughly screened are allowed into the facilities. This includes only facility operations personnel and independent auditors who meet the security requirements of the facility operators.

My Account

Are customers’ cash accounts FDIC insured?
Cash in your account is not FDIC insured, and it does not bear interest. Your metal holdings, however, are insured for their full replacement value. Cash in your account is held in a Hard Assets Alliance subaccount of Gold Bullion International.

Can I make monthly payments on my gold?
You have two options for making monthly contributions:

You can open your account and make regular deposits via check or ACH transfer. There is no minimum order applied to your purchase. Once you have accumulated enough to purchase your choice of our precious metals products, you may place your order. That means you’re free to choose the quantity of precious metals that best suits your needs—and your budget.

Alternately, you can choose to use the MetalStream service with your account. MetalStream allows you to designate a specific purchase of gold or silver each month. The low monthly minimum contribution is $250 ($100 for UTMA accounts). If you choose to designate more each month, you can do so, and you may turn the feature on and off at will. MetalStream is 100% free to set up.

Can I cancel a delivery?
Your order is processed and shipped so quickly (it’s put out to bid almost instantly) that canceling an order is not possible after it has been placed.

I am a US citizen. Are buy and sell transactions reported to the IRS?
If you sell, the IRS requires us to report the gross proceeds on Form 1099.


Can I take a loan or line of credit out on my stored gold?

Can I trade the silver in my account for gold and vice versa?
In order to exchange one metal for another, you must sell the first holding and allow the transaction to settle, and then purchase the other holding. At this time, there is no direct swap available.

Should I choose bars or coins?
In general, we suggest you purchase the denomination that sells best in your chosen market. All markets offer bars, which are generally considered to have the best liquidity internationally.

Could my metals be worth more in one region than another depending on the local economy?
Prices do vary by product from region to region.

Can I put in a stop loss to sell if the price moves downward?
Not at this time.

Do you offer any way to short the price of gold and silver?
No. The Hard Assets Alliance only supplies physical metals, not futures or options contracts. There is no leverage, margin, pooling, or other risk to your physical metal holdings.

Get Started Today!

We hope we have answered all your questions about this exciting breakthrough in buying, selling, and storing precious metals. If not, please don’t hesitate to call us toll free at (877) 727-7387 today.

If you’re ready to open your Hard Assets Alliance account, you can do so right now with no funding required until you choose to do so.

To get started now, simply click the button below to access our ultra-secure application form. In no time at all, you’ll be on your way to using the single most efficient, cost-effective way to own precious metals available today.

We look forward to welcoming you to the Hard Assets Alliance!

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