Buy Gold Online | Buy Silver Online | Easy as trading stocks – HAA

Get Your Free Investing In Precious Metals 101 EBook

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more.


A Better Way to Buy, Store and Sell Precious Metals

SmartMetals, the revolutionary online trading platform designed by the Hard Assets Alliance, lets you buy, sell and store gold, silver, platinum, and palladium instantly online.

Individual investors trying to buy and sell precious metal often experience risk, uncertainty. Not to mention a whole lot of hassle that large institutional investors and banks with inside access and huge buying power are able to avoid.

The Hard Assets Alliance changed all of that. Our SmartMetals account allows everyday individual investors, from the comfort of home or office, to:

As easy as trading stocks

Members of the Hard Assets Alliance aren't just financial experts, we're investors ourselves. We've experienced the frustration of buying, selling and storing gold and other precious metals. Our SmartMetals platform was designed from the ground up with ease-of-use for the individual investor in mind.

We’ve eliminated the high prices, hidden fees, and frustrating buying process found in other precious metals platforms. With just a few clicks of a mouse you can add funds to your account from your bank, buy precious metal coins and bars for direct delivery or secure storage, track your trading activity, and manage your own personal portfolio of bullion holdings.

Simply put, with a SmartMetals account from the Hard Assets Alliance, buying and selling precious metal is as easy and intuitive as trading ETFs and stocks.

How To Get Started

Convenience of secure storage or direct delivery

With every purchase made using our SmartMetals account, you have the convenience and flexibility of storing your precious metal in one of our six domestic and international vaults or having it delivered directly to your home.

And unlike many other precious metal companies, which actually own the metal you buy and hold it on your behalf, the metal you buy from the Hard Assets Alliance is fully allocated, so it's yours and yours alone.

Get Your Free Investing In Precious Metals 101 EBook

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more.

Security you can count on

The SmartMetals platform is regularly audited by independent security firms to avoid unauthorized access. Our data centers have state-of-the-art protection systems, with 24/7 onsite staff and biometric access control. Our infrastructure is managed with ISO17799-based procedures, regularly reviewed in SAS70 Type II audits. With a SmartMetals account, you can be sure your data is completely safe, and independent protocols ensure that no one can ever gain access to your metals without your approval.

Learn more about our Secure Storage.

More purchasing power

Competition ensures you receive highly competitive pricing. That's why our network is made up of up to 14 wholesale dealers and refiners who compete for your business. These are the same refiners and dealers that supply the world's largest institutional buyers and banks.

Combine that with the purchasing power we achieve through sharing our trading system with high volume hedge funds, pension funds, institutional investors and high-net-worth brokerage clients, and we’re able to offer our clients some of the most competitive prices in the world.

Learn more about our Pricing & Fees.