The Hard Assets Alliance

Buy Gold and Other Precious Metals.

Secure Storage. Direct Delivery. Great Prices.

The Hard Assets Alliance makes buying, storing, and selling precious metal as easy as trading ETFs—but with the guarantee that you can take delivery of your holdings at any time.

Open An Account Learn More About Us

What Makes Us Different

Easy To Use

We’ve eliminated the frustrations commonly experienced when trying to buy and sell precious metals. With a SmartMetals account from the Hard Assets Alliance you can buy, sell, store, or take direct delivery of metal to your home with just a few clicks of your mouse.
Read more…

Superior Purchasing Power

Our precious metal trading platform is shared among the world's largest financial institutions. With this level of combined purchasing volume and access to an extensive network of dealers who bid on every order, the Hard Assets Alliance is able to keep prices extremely competitive.
Read more…

Secure Storage with Full Allocation

Unlike many metals firms, which actually own the metal you buy and hold it on your behalf, the metal you buy from the Hard Assets Alliance is yours and yours alone. And because we offer storage at six of the world's largest non-bank vaults, you have the added peace of mind that your metal is secure from bank holidays or asset seizure.
Read more…

Live Customer Support

The Hard Assets Alliance has a dedicated team of friendly and professional customer support specialists standing by, ready to answer questions and provide assistance with opening and funding accounts, buying and selling metal and general account maintenance.
Read more…

More Ways We Beat the Competition

Get your free Investing in Precious Metals 101 eBook

Save time and money in the gold market. Learn what to buy, where to store it, the safest type of metal, and more. Answers to every question you've ever had about precious metals investing -- and it's FREE.

Your email address is safe with us. We will never rent or sell it to anyone. Period. Read our Terms of Use.

Getting Started

Getting started with your own SmartMetals account is as easy as 1-2-3 !

1. Open an Account

Apply for an account in minutes. Start with our secure online application and within 48 hours (usually much sooner) you’ll receive approval via email, along with information for accessing, funding, and using your account.

2. Fund Your Account

Your account must be funded prior to making a purchase to “lock in” the price on bullion. Choose to fund your account in one of three ways:

ACH transfer
bank wire
check

3. Buy Bullion for Storage or Delivery

Our 24-hour buying and selling platform is easy to use and always safe. With the SmartMetals platform, you can trust in the security of your transaction every time.

Get Started!

Featured Products

American Eagle

According to the durable, .9167 fine or 22-karat standard established for circulating gold coins 350 years ago 1/10 coins contain .10 troy ounces each. Picture is a likeness only.

Prices starting at:
US$140.94

Canadian Maple Leaf

The gold Maple Leaf coin is the world's most popular pure gold coin. Since their introduction in 1979, over 20 million troy ounces have been sold. It is the first bullion coin to achieve the heightened standard of .9999 fine. 1/2 coins contain .50 troy ounces each. Picture is a likeness only.

Prices starting at:
US$667.97

American Eagle - Monster Box

In 1792, silver was first minted into dollar coins. Today, the number one silver bullion coin in the world is the Silver American Eagle. Silver Eagles are tangible and beautiful investments. They are .999 fine silver, the finest silver coins ever issued by the US. Each box comes sealed directly from the United States Mint. The monster box contains 25 sealed tubes (each containing 20 coins) for a total of 500 troy ounces. Picture is a likeness only.

Prices starting at:
US$9,668.95

Canadian Maple Leaf

In 1988, the silver Maple Leaf coin was introduced. The coin is .9999 fine silver and the Canadian government guarantees its purity. These coins are recognized worldwide making them highly liquid. Picture is a likeness only.

Prices starting at:
US$18.55

Open Account To Buy view all products

Now you can buy gold with your credit card

Now you can buy gold and silver using just your credit card and a few simple clicks! No account set-up necessary. For direct delivery only.

Learn More

The Hard Assets Alliance Blog

Jun 22

Gold’s Seasonality: Time to Get Positioned Ahead of Strongest Months

Hard Assets Alliance Team
June 22, 2017

Despite the recent weakness, the price of gold is still up 9% year to date and may be poised for a strong second half of 2017. This is not unusual: the yellow metal also had a strong start in 2016, only to give back some gains but ended the year in an uptrend, setting up a rally as the calendar moved to 2017.

So is there a seasonal pattern to the gold price? To answer that question, we dissected gold’s performance dating back to 1975 and identified some trends investors can use to their advantage.

How to Place an Order

Buying and selling requires nothing more than a few clicks of a mouse. This short video will show you just how easy it is and the options you have each time you make a trade.

About Our Precious Metals IRA

Watch this short video introduction to our Precious Metals IRA and learn how easy it is to diversify your retirement portfolio with precious metals.

Get Your Free Investing In Precious Metals 101 EBook