Action Kit

An in-depth look at buying, selling, and storing precious metals.

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The Hard Assets Alliance Advantage

Service, security, transparency, that's the Hard Assets Alliance Advantage

Buy and sell physical precious metal online, through a network of the largest refiners and wholesale dealers in the world and store your physical metal with our non-bank vaulting partners in the US, Singapore, Zurich, London, and Sydney.

Your metal, stored where you want it, ready for delivery or sale at any time.

What Makes the Hard Assets Alliance Different?

The reasons to add physical precious metals to your portfolio are stronger today than they’ve ever been. Whether you’re looking to preserve your assets, protect your portfolio from the volatility of paper markets, or grow your wealth with precious metals, the Hard Assets Alliance can help.

But it’s not what we can do for you that makes us different. After all, any metals company can sell you precious metals. What makes us truly stand out from all other metals companies in the industry is how we help you.

There are several ways the Hard Assets Alliance is different and better than other precious metals buying, storing, and selling venues. Compare us to any competitor and we’re confident you’ll see the competitive advantage we offer you:

Hard Assets Alliance Advantage

  • Easy-to-use online trading platform Our online user interface is intuitive, easy to use, and extremely reliable. By giving you access to the dealer and storage facility through your online account we've streamlined the process and removed all of the hassles traditionally involved with precious metals investing. It’s your ultra-secure way to buy, store, and sell precious metals with the click of your mouse all backed by a trained team of support staff (not salespeople) available toll free at 877-727-7387.
  • Fully allocated non-bank storage We work with the largest non-bank vault providers in the world: Brink’s in the US and Australia, ViaMat in the UK and Switzerland, and Malca-Amit in Singapore.
  • A wide selection of bullion products We carry a large selection of coins and bars offered through our extensive network of the largest refiners and wholesale metal dealers in the world.
  • Competitive pricing Our trading platform works hand-in-hand with the largest institutional platform in the industry. Great pricing is a result of volume buying something you receive thanks to the many institutional-sized orders placed by hedge funds, pensions funds, institutional investors, and high-net-worth brokerage clients all trading alongside you on the platform.
  • Price Consistency We offer consistent, transparent pricing on all of our products. You can check the prices of any coin or bar offered at any time on our website. No loss leaders nor bait-and-switch games played at the Hard Assets Alliance.
  • No minimum order There is no minimum order to purchase metals in your Hard Assets Alliance account. Our no-minimum-purchase policy applies to all account types and is available on every order, whether it’s for delivery or storage at any of our six US and international vaulting locations.
  • No counterparty risk The metal you buy is yours and yours alone. Unlike other metals companies which actually own the metal you purchase and simply hold it on your behalf, at the Hard Assets Alliance, your metal is your metal, period.
  • Accounts types for every need We offer a variety of accounts, from individual accounts to co-owned accounts with survival rights, accounts for LLCs, corporations, and trusts, as well as IRAs and UTMAs.

At the Hard Assets Alliance, we understand that there are many reasons to hold physical precious metals in your portfolio, and with that, many more metals companies to give your business to. That’s why we set out (and succeeded) in simplifying and vastly improving the way investors buy, store, and sell precious metals.

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Our Easy-to-Use Platform

A Better Way to Buy, Store and Sell Precious Metals

The Hard Assets Alliance online trading platform lets you buy, store, or sell gold, silver, platinum, or palladium instantly online.
From the comfort of your home office, you can:

  • Choose to buy from our wide range of precious metals products, ranging from single coins to multi-ounce bars
  • Select delivery for your purchase or choose storage in any of our 6 US or international vaulting locations, with every purchase you make fully allocated in your name and fully insured for replacement value while in storage or delivery
  • Sell a portion or all of your metals anytime you choose

The bottom line is we eliminate the hassles, risk, and uncertainty you experience when buying, storing, or selling precious metals.

The Hard Assets Alliance sets a new standard

By bringing the dealer and the storage provider together under the Hard Assets Alliance umbrella, everything you need to safely and securely diversify your portfolio into precious metals is available to you from the convenience of your personal computer.

Set your account up with our simple, online application, fund your account by check, wire, or zero-cost ACH, and buy metal at will.

Simple, Intuitive, Secure

The Hard Assets Alliance online trading platform is simple, intuitive, and secure. If you’ve ordered on Amazon or used an online brokerage for stock trades, you already know how simple and easy it can be to buy and sell using the latest secure online technologies, now you'll use those same advanced technologies for your precious metals transactions.

Buying and selling requires nothing more than a few clicks of a mouse. The short videos below will show you just how easy it is and the options you have each time you make a trade.

Opening an Account

Placing an Order

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Safe and Secure Storage

The security of physical precious metals

At the Hard Assets Alliance we deal with physical precious metals, and nothing else. We do not offer paper commitments from an ETF, nor do we hold commodities contracts (remember MF Global?).

Simply put, your metal is your metal, whether it's coins or bars, and with variable-weight bars, you get the specific serial numbers. It doesn’t get any more yours than that.

But what this really means is that you’re provided with complete security. Unlike with many metals firms, which actually own the metal you buy and hold it on your behalf, at the Hard Assets Alliance, the metal you buy is yours and yours alone.

Safer than money in the bank... because no bank is involved

Choosing to hold physical precious metals as insurance against today’s monetary problems is a crucial step when looking to protect your financial future. But just as important is your choice of where to store your metals.

Two less-than-ideal options new precious metals investors commonly chose are: 1). a bank safety deposit box; and 2). home storage. Why are these storage options less than ideal?

Safety deposit boxes Your metal stored in a safety deposit box is not insured by the bank yet it is subject to banking regulations. That means that in the event of a bank failure or nationalization, you risk losing access to your gold for weeks, months, or potentially forever.

Home storage While keeping your gold at home in a safe may seem like a good alternative, if you own more than a small amount, home storage is no better. Disasters, theft, mobility and liquidity are all risks to your savings.

The rule of thumb for safe and secure storage is: Always store outside of the financial system. That means non-bank storage, exactly what you’ll get when you store your metals through the Hard Assets Alliance.

We offer fully allocated storage with the largest non-bank vault providers in the world:

  • Brink's in the US and Australia
  • ViaMat in the UK and Switzerland
  • Malca-Amit in Singapore

Secure storage, fully insured, and audited

The security of your metals is a top priority and the reason we only offer storage through the world's largest and most respect vaulting organizations. These vaults hold precious metals for governments, international banks and other high-net-worth clients who, like the Hard Assets Alliance, require absolute security and audibility.

So how do you know your bullion is really in the vault?

  • First, all of our internal records are verified against each vault's records on a daily basis.
  • Second, every quarter a Big Four international accounting firm audits the metal in storage for Hard Assets Alliance customers at all 6 vaulting locations.
  • Third, you can check to contents of your account 24 hours a day, 7 days a week by logging in to your online account.

On top of your metals being fully allocated, no pooled storage in any of the Hard Assets Alliance vaulting locations, your metals are insured for full replacement value whether in storage or in transit.

Storage rates

Our storage rates are very competitive and are the same across all of our vaults. Storage rates depend on the quantity of metals you wish to store:

Storage Rates (annual):

Up to $100,000 in assets: 0.70% gold, palladium, platinum; 0.80% silver

$100,001-$500,000 in assets: 0.65% gold, palladium, platinum; 0.75% silver

$500,001-$1,000,000 in assets: 0.60% gold, palladium, platinum; 0.70% silver

$1,000,001+ in assets: 0.50% gold, palladium, platinum; 0.60% silver

A key benefit to note is the fact that your storage fees include:

  • Daily verification by the non-bank, private vault
  • Quarterly audits by an independent Big Four accounting firm, and
  • Replacement value insurance

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Competitive Pricing

How competitive are the prices available through my Hard Assets Alliance account?

Extremely. There are 2 main factors that help determine the pricing we offer you:

  1. Volume buying We share our trading system with some of the largest institutional buyers in the industry. Thanks to the many institutional-sized orders trading on the system, you receive the benefit of volume buying, but with the individual attention and customer service you deserve.

  2. Extensive dealer network Competition ensures you receive highly competitive pricing. That’s why our network is made up of up to 14 wholesale dealers and refiners who compete for your business. These are the same refiners and dealers that supply the world’s largest institutional buyers and banks.

When you consider everything your account offers:

  • the flexibility and convenience of our online trading system
  • the delivery and domestic or international storage options
  • that your physical metals are fully allocated in your name and not a pool or “paper gold”
  • the competitive bidding on your metals orders by an extensive network of refiners (bars) and large wholesale dealers (coins), on both the buy and sell side
  • real-time pricing, continuously updated during market hours

The value can’t be beat. With a Hard Assets Alliance account, you can count on consistently getting the best possible execution and competitive, consistent pricing for your purchases, sales, and storage.

Other metals companies sometimes advertise sales or “one-time deals” on a bullion offering that may seem too good to be true. And it usually is. These are usually “loss leaders” offered by high-pressure metal dealers who will then bombard you with offers for “semi-numismatic” coins at a much higher markup.

At the Hard Assets Alliance we pride ourselves on offering consistent, transparent pricing. We charge a flat, reasonable markup on all of our products, and you can check the price of any coin or bar offered at any time on our trading platform. No bait and switch, hard sell, nor high-pressure tactics here.

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Hard Assets Alliance Accounts

To ensure we meet your individual needs, we offer a wide variety of SmartMetals accounts:

  • individual
  • joint
  • corporate
  • partnership
  • sole proprietorship
  • LLC
  • trust
  • IRAs
  • UTMA

Our two most asked-about accounts are the IRA and UTMA. Here is a breakdown of each:

Precious Metals IRA:

The Hard Assets Alliance in conjunction with the Entrust Group now provides a means to invest in gold, silver, platinum, and palladium while enjoying all of the tax advantages of an IRA. The Hard Assets Alliance IRA is a fully integrated precious metals IRA program, combining the purchasing power and storage options of the Alliance with the custodial services of Entrust, to ensure you purchase only approved precious metals for your IRA.

By bringing the custodial services of the Entrust Group into its application process, customers are now able to fill out one simple application that covers the custodial account, precious metals account, and approved storage options. This is a simple and convenient way to buy and hold approved precious metals for storage in your IRA. Customers may make annual contributions, roll over funds from existing IRAs, and take distributions in the form of cash or precious metal. IRA accounts are easily managed online.

Storage options with our Precious Metals IRA are available in New York, Salt Lake City, and Zurich. Please note: Storage in Zurich in an IRA is available for 1-oz American Gold Eagles only.

You can get full details on the Hard Assets Alliance IRA here.


The Uniform Transfers to Minors Act (UTMA) account allows you to give the gift of precious metals to your children, grandchildren, and other minors. Contributions of up to $14,000 per year are exempt from the dreaded gift tax. The donor serves as the custodian of the gift until the minor reaches the legal age of majority (this varies from state to state, but is typically 18 or 21).

Any of the precious metal coins and bars we offer can be held in an UTMA account, so you have the flexibility to purchase the precious metals products of your choice. Storage is available at any of our US or international vaults through our agreements with Brink’s, ViaMat, and Malca-Amit.

toll free: 877-727-7387

Questions and Answers

Our SmartMetals Action Kit has answers to all of your questions. Download your free copy in our signup box to the left.

If you have any additional questions, please feel free to give us a call at 877-727-7387. We’ll be happy to walk you through the details and discuss your precious metals options.

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Get Started

Setting up your Hard Assets Alliance account is simple and straightforward.

If you’re ready to get started, you can set up your account today with one simple online application.

All it takes is:

  • 10 minutes, to complete and submit your online application
  • 2 business days (but usually much less) for your account to be approved, opened, and ready to go

After that, you’re all set to fund your account and begin buying and selling at your convenience.

Of course, we’re here to help. If you have any question whatsoever, give us a call at 877-727-7387 (877-7-ASSETS) Monday through Friday between 7:00 a.m. and 4:00 p.m. Arizona Time Zone. International callers can reach us at 1-602-626-3022.

Fast, simple, and secure. A precious metals specialist will review your application and contact you via email within 48 hours when your account is approved.